Matt Klassen complements Canadian customer service with hatchery expertise, strategic location, customer-focused attitude
British Columbia, Canada – Global poultry breeder Aviagen® continues to strengthen its commitment to local markets and has added Matt Klassen to its customer service team to better care for customers in Canada. Klassen’s central location in Abbotsford, British Columbia, will enable him to work in close proximity to Aviagen customers west of Manitoba.
As an Aviagen Customer Support Representative, Klassen will work hand-in-hand with customers, helping them reach the maximum performance potential with Aviagen’s Ross® brand of breeding stock. He will benefit poultry farmers and producers with his expert guidance and advice in key areas necessary for flock success, such as best management practices, feed and nutrition, hatchery operations and biosecurity. His objective will be to help customers get the most from their flock operations by improving efficiencies and thus increasing productivity and performance.
And, Klassen’s well-rounded, 22-year background in the poultry industry qualifies him to do just that. His vast toolbox of experience has run the gamut of poultry production – from day-to-day farm and hatchery operation, to hatchery and feed mill management, to hatchery inspection. His career began in the early 1990s in Abbotsford, where he worked his way up from chick delivery and service to hatchery and feed mill management. In his most recent position at the British Columbia Broiler Hatching Egg Commission, he served as hatchery inspector, troubleshooting hatchery and production issues and advising the commission on policy changes regarding hatcheries. It was this breadth of experience, along with proven communication and relationship-building skills that landed him the position at Aviagen.
Klassen has joined Aviagen during a momentous landmark in the company’s history. This year marks the 60th anniversary of the Aviagen Ross brand, which enjoys high popularity in Canada. Ross is renowned worldwide for its diversified product portfolio. The Ross 308 broiler breeder has long impressed the Canadian poultry industry with its favorable growth rate and feed efficiency, as well as a strength and consistency of performance that Canadian customers have grown to rely on. The Ross 708 is also quite popular in the Canadian market with its exceptional meat yield.
It is this widespread popularity of Ross in Canada, according to Scott Gillingham, Aviagen Canada’s regional business consultant, that has spawned growth in the region and prompted the company to extend its arm of support. “Aviagen is deeply committed to the success of the growing Canadian market and demonstrates this dedication through ongoing expansion of our support in this region. Klassen was the ideal candidate to add value to our Canadian customer service team due to his established relationships and thorough understanding of the Canadian poultry market. His strong communication skills and collaborative personality will help maintain and deepen the trust and confidence customers have in the Ross team and Ross products.”