Robinson benefits global marketing efforts with experience, strategic vision
Aviagen®, the world’s leading poultry breeding company, is pleased to announce the appointment of Marla Robinson, Aviagen’s current marketing manager for North America, to the position of global marketing director. Effective immediately, Robinson will report directly to Jan Henriksen, CEO of Aviagen Broiler Breeders, for global marketing initiatives.
In this role, Robinson will be responsible for promoting global consistency in communications and marketing strategies. Other duties will include managing the Aviagen brand and the company’s poultry brands globally, supporting the company’s business units in the marketing of the product range and maximizing the efficiency and effectiveness of the company’s customer relationship management software in marketing initiatives. She will also continue to manage Aviagen North America’s marketing department.
Robinson brought more than 22 years of marketing and communications experience to Aviagen when she joined as marketing manager in August 2009, and has been instrumental in driving new marketing and communications programs, and trade show activities.
“The position of global marketing director is vital to the overall expansion and development of our business,” says Henriksen. “Robinson’s experience and diverse skill set bring a synergistic strategic vision and focus to our global marketing efforts. She is results-oriented and highly collaborative, which makes her a strong cultural fit in this important new role.”
Robinson’s career began with a 13-year tenure at Intergraph Corporation, where she promoted the company’s publishing, hardware, and digital media product lines as both trade show and media and analyst relations manager. She then served as media relations manager for Silicon Graphics Incorporated for eight years. She holds a BS in Marketing and belongs to the Public Relations Society of America (PRSA), as well as a number of poultry industry organizations, including the National Chicken Council Communication Committee and the Animal Ag Alliance Issues Management Committee.