Core business approach embodies industry leadership, valued relationships, and proven products
Aviagen®, the world’s leading poultry breeding company, today announced that the 2016 International Poultry and Production Exhibition (IPPE) marks the company’s 63rd year of participation in this acclaimed industry gathering and the 60th anniversary of its Ross® poultry brand. Aviagen will join more than 1,250 exhibitors from around the world in Atlanta, Jan. 26 – 28. Located in booth B4411, Aviagen will highlight its continuing success through a Global Reach, Local Touch business approach capturing the company’s global leadership, fortified by strong relationships with local customers spanning the globe. Additionally, Aviagen will showcase the industry’s most popular brands of breeding stock.
“Our multinational business includes 3,900 employees dedicated to serving customers in more than 130 countries. Working side by side with these customers are culturally and linguistically diverse service teams,” says Jan Henriksen, CEO, Aviagen. “We value IPPE as another way to connect with our customers and suppliers, sharing with them knowledge, ideas and performance trends. Our continual focus on these relationships in every corner of the world makes up the foundation of our business.”
Spotlight on most popular brands
At IPPE Aviagen will spotlight its three commercial poultry brands – Arbor Acres®, Indian River® and Ross®, which together form the industry’s strongest and broadest product portfolio. With special focus on Ross, the world’s most popular brand of broiler breeders, which will celebrate its 60th anniversary in 2016.
Latin American connection
IPPE offers an opportunity for invaluable meetings and interactions with customers. On Jan. 25, 9:30 a.m. – 5 p.m., in room A4-11. Dr. Jose Bruzual, a veterinarian from Aviagen’s Global Veterinary team, along with a team of industry experts, will address Latin American attendees at a seminar series entitled “Nuevas Tecnologías en Avicultura para Mejoramiento en Desempeño” (New Technologies in the Poultry Industry for Performance Improvements). Dr. Bruzual will present the topic “Integrated management programs for broiler gut health.”
Global reach, local touch 2015 highlights
Aviagen doesn’t just talk about its Global Reach, Local Touch philosophy – it lives it every day. Major 2015 developments accentuated the company’s mission to lead globally, while consistently forging strong local relationships throughout the world:
- To encourage and reward flock performance, in 2015 Aviagen presented star customers in Europe and North America with various performance awards. In 2015 the number of customers receiving these prestigious awards ramped up worldwide.
- North America underwent hatchery expansions and acquisitions in Oklahoma, Alabama and New York to meet a globally expanding demand for breeding stock.
- Aviagen celebrated 30 years of success in Latin America. Aviagen has pioneered revolutionary industry concepts such as broiler conformation, meat yield and biosecurity measures, positively impacting the region’s reliance on poultry as a primary protein source.
- A host of 2015 schools and seminars around the world, including the U.S., the U.K, Asia and Latin America. Customers value the schools as a way to educate their employees in optimizing performance and profit, while providing customers best-in-class support. They also open avenues for information sharing and relationship building between Aviagen and its multinational customer base.
IPPE – meeting of minds
With a 2015 attendance of 28,000 and an even greater turnout expected this year, IPPE offers an ideal setting for a meeting of the minds of multinational poultry professionals throughout the industry.