With balanced performance traits for both breeders and broilers, bird represents “The Complete Package” for US market and beyond
HUNTSVILLE, Ala. – Enjoying large-scale popularity throughout Latin America, the Ross® 308 AP is now quickly gaining momentum in US markets.
Beyond the US and Latin America, the strong and robust bird is generating interest in other regions such as India, where consumers can benefit from its numerous favorable qualities.
The Complete Package: Balanced traits for breeders and broilers
The Ross 308 AP delivers outstanding live broiler and processing performance. The bird’s high environmental tolerance makes it favorable for a variety of climates. Additionally, Latin American customers have seen 2-3 points in feed conversion improvements. These qualities, combined with higher meat yield, greater uniformity and a healthy growth rate, provide considerable economic and market advantages to poultry producers worldwide.
In addition, the Ross 308 AP boosts the productivity of breeder farmers with ease of management, high chick numbers, good egg quality, exceptional hatchability and ability to consistently maintain strong egg production.
Increasing customer and industry success
Ross 308 AP customers in Latin America have profited from the superior field performance and efficiency for nearly five years. The special qualities of the bird have fueled the success of Aviagen customers and the growth of the poultry industry in Brazil as a whole.
Aviagen President of North America Kevin McDaniel commented on the increasing popularity of the bird. “At Aviagen, our number one priority is our customers, and we’re committed to giving them everything they need for success. The broiler and breeder performance advantages of the Ross 308 AP have helped promote the businesses of Latin American farmers, and these same benefits have led to a rapid growth in the US as well.”
Committed to security of supply
Aviagen continues to invest heavily in research and development, strict biosecurity program, and expansion of production facilities, including farms, hatcheries and staff, in order to ensure a consistent, safe, and secure supply of high-quality breeding stock to customers.
In 2017, Aviagen was the first poultry breeding company in the U.S. to be certified as an Avian Influenza Clean Compartment. The United States Department of Agriculture (USDA) Animal Plant Health Inspection Service (APHIS) National Poultry Improvement Plan (NPIP) established the program to set standards to protect against avian influenza (AI) in primary poultry breeding companies. Aviagen's pedigree and great grandparent facilities were audited and certified as meeting these standards by the USDA APHIS.